611 Records was once a record store and the center-of-the-universe for Philadelphia’s electronic music scene. Today, the brand has been reinvented as 611 Lifestyle, a web-based clothing line inspired by the dance music culture. To support its online sales, 611 Lifestyle needed to build an online store and marketing site directed at hip, young professionals. The client wanted the ability to continually update content, photos and merchandise offerings. Additionally, the website had to integrate with Shopify, the ecommerce system used for 611 Lifestyle purchasing transactions.

In 2014, 611 Lifestyle wanted to upgrade their website without changing the layout too much and additionally, wanted more options added in their CMS. A + L implemented a new color scheme, upgraded their gallery to display a sleek modern slideshow, created a stylized press page and integrated their Tumblr blog feed onto the main website. On the back-end, A + L added more features for organizing their gallery images and press-release related material.


Red Elephant Design Studio

  • HTML development
  • Custom A + L CMS
  • Integration with Shopify eCommerce CMS
  • Tumblr Blog Feed Integration
CMS | eCommerce | Custom HTML | Shopify